personal brand Archives - Everpool Recruitment

Though skill shortages remain high in the Property landscape, the market for candidates is still extremely competitive. In 2024, it can take an average of 3-6 months to get a job offer, and there’s no guarantee you’ll want to dive into the first opportunity that appears.

To improve your chances of getting job offers for valuable roles faster, you need to know how to market yourself to prospective employers and recruiters who are involved in the process.

Here is the thing to remember.

As effective marketing can convince consumers to invest in a product or service, the right strategy can help employers see you as the ideal candidate.

From working with a recruitment company to developing a strong personal brand, this guide will show you how to create the ultimate ‘marketing strategy’ and achieve your Property career goals.

Partnering with Recruiters: The Value of Specialist Support

The right Property recruitment is an extremely valuable tool in your goal of getting the ideal next role. Reputable companies with experience placing candidates in your field will help you access a wider range of relevant job opportunities.

What’s more, they can help position you effectively in front of potential employers, allowing you to write the ideal CV and master the interview process.

When working with recruiters, make sure you:

Set clear objectives: Define your priorities for a new role. Are you more interested in positions with excellent work/life balance and flexibility, or are you looking for opportunities to develop new skills or join a company with a diverse culture?
Build relationships: Connect with your recruiter and help them understand everything there is to know about you. Highlight your strengths and weaknesses, skills, experiences, and career goals so they can offer a tailored level of service.
Collaborate strategically: Pay attention to the suggestions and guidance your recruiters give. Ask them for advice on preparing for interviews or creating a stronger online presence.

Developing Your Personal Brand

Your brand helps differentiate you from the other Property candidates in your field. It’s how you highlight your strengths and value as an employee and capture the attention of employers. 70% of hiring managers say a strong personal brand is as important as an excellent CV.

Creating a personal brand starts with a self-assessment.

Conduct a “SWOT” analysis, identifying your strengths and where you need to improve. Look at the threats posed by other candidates in your industry (such as having more experience) and the opportunities you can explore to improve your appeal (such as investing in additional learning).

Once you have a clear view then:

Identify your unique value proposition:

Determine what makes you the ideal candidate for the roles you’re applying for. Have you had unique experiences in the industry? Do you have skills other candidates don’t have, or do you have an excellent work ethic?

Craft your story:

Develop a compelling narrative or “personal branding statement” that communicates your professional journey. Highlight accomplishments, aspirations, and key experiences that you’ve had to demonstrate your value.

Preserve consistency:

Ensure your brand identity is consistent across all platforms, from your CV, to your LinkedIn profile, other social media accounts, and professional website or portfolio. Use consistent messaging, imagery, and language.

Conducting Research: Know the Skills Employers Want Right Now

A big part of effective marketing is knowing your target audience. You need to understand what Property employers are looking for so you know what to highlight in your CV and online profiles. Start by examining job postings listed by the types of companies you want to work for, paying close attention to the skills and attributes they value.

Next, consider the current trends in the Property hiring market and the transferrable skills countless employers are searching for. In 2024, for instance, there’s a growing demand for:

Digital literacy and technological proficiency:

The world is becoming more technologically advanced with new software, AI solutions and hardware. However, only 1 in 10 workers possess the digital skills they need to thrive in new roles. Demonstrating a high level of digital literacy can give you an excellent advantage.

Adaptability and flexibility:

In a complex economic landscape, employers want professionals who are resilient, adaptable, and able to pivot to rapid changes in market dynamics. Show employers how you’ve overcome and adapted to previous challenges, and demonstrate a commitment to continuous learning and improvement.

Emotional intelligence:

Though technical skills are crucial in many Property roles, soft skills, like emotional intelligence and resilience, are becoming more important. Demonstrating a high self-awareness, empathy, and the ability to communicate and collaborate with others will boost your chances of success in the current market.

Optimising Your CV

Once you’ve conducted the right research, it’s time to optimise your CV and the cover letter you send to potential employers. Crucially, every CV/Resume and cover letter you send should be tailored to the specific employer and role you’re applying for.

According to data from Glassdoor, 63% of recruiters say they prioritise CVs personalised for the role. Before applying for anything, research the company you want to work for. Look carefully at the job description and the employer’s highlighted skills and attributes.

Try to match their language and focus on demonstrating the key skills that showcase your capacity to excel in the role. Additionally, make sure you:

Quantify your achievements:

Provide concrete examples of your success in similar roles. Use numbers, metrics, percentages, and statistics to validate your impact.

Format carefully:

Keep your CV, visually appealing, and concise. Make sure it will be accepted by any company using ATS software.

Add a personal touch:

Implement a personal touch to your cover letter. Consider referencing shared values based on your knowledge about the company and their ambitions or goals.

Enhancing Your Online Presence

While your CV, and cover letter are still crucial in 2024, many recruiters and hiring managers are turning to the web for deeper insights into candidates. Approximately 72% of recruiters look at LinkedIn, the professional social media platform when hiring new talent.

With this in mind, complete and optimise your LinkedIn profile. Ensure a clear summary of your achievements, insights into your experience, education, and skills, and numerous endorsements from previous employers and colleagues. Use keywords relevant to your industry to improve visibility online. You should also:

Share engaging content:

Sharing insightful articles, industry news, professional updates, and thought leadership content could demonstrate your expertise and help you engage in your network. Remember to participate in professional networks and groups to expand your reach and connect with potential employers.

Network consistently:

Actively connect with professionals and peers in your industry, such as recruiters, and alumni. Personalise your connection requests with a message tailored to each person. Consider attending virtual events through LinkedIn to expand your network further.

Align other online assets:

Ensure you’re making the most of your other online assets, such as your portfolio, professional website, and additional social media channels, to present a consistently strong view of your value as an employee.

Demonstrating continuous learning by adding new skills to your LinkedIn profile regularly and completing LinkedIn courses for certifications can also make you more appealing to employers.

Market Yourself as the Ultimate Property Candidate

For the best chance of getting the right role in today’s competitive Property landscape, you must do more than respond to job postings. Learning how to market yourself as the ultimate candidate with the right CV, personal brand, and online presence is crucial to success.

Working with a Property recruiter and ensuring you focus on developing your skills in the key areas crucial to today’s employers will give you a significant edge in the job market.

Give yourself the best chance of career success, and hone your marketing skills.

Ready to take the next step in your Property career? Contact us for tailored guidance and support. Our dedicated team is here to help you navigate the intricate steps of career planning, ensuring your next move is a strategic leap towards success. Call us at 0151 556 2090 or email us here info@everpoolrecruitment.com.

Career moves are more common than you might think. A quick search on Google shows that the average employee changes roles every 2-3 years.

Sometimes, you’ll make a career move to take advantage of better opportunities or a more progressive company culture. Other times, your career moves will be strategic and move you toward your long-term professional goals.

Proper planning is the key to success when making career moves.

While planning for a career move might sound daunting, there are ways to make the process easier.

Here’s a step-by-step guide you can use.

Step 1: Self-Assessment and Goal Setting

The first step in planning a career move is knowing yourself, your priorities, and what you want to achieve in your Office and Commercial career. Before you make any decisions, take the time to conduct a thorough self-assessment, looking at your:

Strengths: The skills, knowledge, professional qualifications, and abilities contributing to your career success.
Development Areas: You may need to overcome knowledge gaps and issues to thrive in a new role or become more effective in your current position.
Values: What do you prioritise as a Office and Commercial employee, such as flexibility or a focus on diversity, equity, and inclusion in the workplace?
Interests: What do you enjoy about your current role, and what particular interests do you want to pursue in your career?

Having completed your self-assessment, you can begin to set SMART (specific, measurable, achievable, relevant, and time-bound goals) for your career. Think about what you need to accomplish in the short term, such as acquiring new skills, and what you want to aim for in the long term, such as moving into an executive-level position.

Step 2: Industry Trends and Future Outlook

With your goals in mind, you can begin exploring opportunities in the Office and Commercial landscape. Paying attention to the trends in your market makes sense for a few reasons.

First, it allows you to explore potential roles and opportunities you might not know about or have previously considered. Technological advancements and evolving market demands in many industries create new and exciting positions that may align with your skills.

Secondly, evaluating the market can give you an insight into what potential employers are looking for in your sector. For instance, in various industries, there’s an increasing demand for professionals with technical skills to address the growing “digital skills gap“.

You can stay up-to-date with current trends by reading industry journals and joining forums or professional associations.

Step 3: Skill Development and Continuous Learning

For many Office and Commercial professionals, a career move won’t just be an opportunity to move into a new business or earn a higher wage. It’s also about the possibility of taking on new responsibilities and positions that push you towards your long-term career goals.

To boost your chances of successfully applying for a new role and attracting the attention of employers, you may need to consider building your skillset and looking for new ways to demonstrate your value with courses and certifications. Critically, on-the-job opportunities to demonstrate and apply the enhanced skills that can give you a competitive edge.

Identify your current skill gaps, look at the “development areas” you noticed during your self-assessment, and then look for ways to improve.

Remember, once you’ve bridged your skill gaps, it’s worth investing in continuous education and improvement. Constant learning will pave the way for new opportunities and ensure you remain competitive in your Office and Commercial field.

Step 4: Networking and Professional Relationships

Networking is one of the most important things all Office and Commercial professionals should be investing in throughout their careers. Networking can be extremely valuable for career planning, helping you discover new industry trends and learn from innovative peers.

The right networking strategy will also help you build a broad support circle of mentors, industry contacts, and peers who can give you an edge when applying for new positions. In today’s world, there are countless ways to explore networking, from participating in professional organisation events to joining groups on LinkedIn.

Focus on building connections with people in your industry who can help you understand your industry and make progress towards your goals. Mentors can assist you in finding and applying for roles you might not be able to discover on your own.

Step 5: Gaining Experience and Building a Portfolio

Often, before you can take the next crucial step towards your career goals, you’ll need to gain experience. Many employers today, value a candidate’s experience as much or more than their educational accomplishments.

In some cases, you may be able to gain more experience in your existing Office and Commercial role. You could take on additional projects and responsibilities or shadow other team members. Alternatively, you may look for external ways to build experience, from participating in internships to volunteer work.

Strategically select opportunities that align with your career goals, help you fill your experience gaps, and develop a portfolio outlining your experiences.

Your portfolio can help showcase your achievements to potential employers alongside your CV or social media profiles.

Step 6: Personal Branding and Online Presence

Finally, a strong personal brand is essential whether you’re planning on moving to a new company or hoping for a promotion from your current Office and Commercial employer. Your brand is a culmination of all the various assets and resources you use to showcase your value to potential employers and clients.

This includes your portfolio (mentioned above), your CV, the cover letters you use in job applications, and even your social media presence.

Assess your online presence if you haven’t worked on your brand before. Ask yourself what employers will see when they search for you on LinkedIn or type your name into Google.

Think about how you can enhance your LinkedIn profile with evidence of your experience, or consider building a website to showcase your skills. It’s also worth updating your CV with the help of a professional recruitment team in the Office and Commercial space.

A recruitment team can give you insights into what employers are looking for and how you can enhance and improve your personal brand.

Plan Your Next Career Move the Right Way

While career moves are common in any industry, it’s easy to make the wrong decisions for your professional life without the right approach to planning. Taking a proactive approach and developing a strategy for success with the above steps is crucial.

Every time you choose to take another step in your career, use this guide as a reference to ensure you’re setting the right goals and taking valuable steps towards unlocking new opportunities in the Office and Commercial industry. Remember, a dedicated recruitment agency can also provide additional help and guidance specific to your career needs.

Ready to take the next step in your Office and Commercial career? Contact us for tailored guidance and support. Our dedicated team is here to help you navigate the intricate steps of career planning, ensuring your next move is a strategic leap towards success. Call us at 0151 556 2090 or email us here info@everpoolrecruitment.com.

In today’s competitive job market, a strong personal brand is more valuable than you’d think. Employers searching for top talent no longer consider only a person’s CV, cover letter, and credentials. They examine your entire personal brand, looking at the characteristics and attributes that set you apart from competing candidates.

While demand for candidates is increasing this year, the market is still extremely competitive, particularly as business leaders navigate difficult economic environments and budget shortages.

Whether you’re re-entering the job market or looking for new opportunities, developing a strong personal brand could boost your chances of success.

In fact, according to LinkedIn, 71% of professionals believe a good personal brand opens the door to new career opportunities.

Here’s why personal branding is important and how to build a brand with the right impact.

The Importance of Personal Branding in 2024

Your personal brand is a culmination of all your skills, values, experiences, and personality traits. It shapes how employers and peers view you in the landscape, what value they assign you as an employee, and even how you view yourself in your career.

A positive personal brand has always been a valuable resource for candidates and employees. The right brand helps you gain credibility as an industry professional, draw attention to your unique values, and capture the attention of employers.

However, the demand for personal branding is set to be even higher this year. Although there are significant skill shortages, finding the right role can be extremely difficult. Some studies suggest candidates can spend up to 6 monthsfinding a new position.

Today, the job market will be characterised by rapid changes as workplaces evolve, leading to demand for new skills and abilities. Competition will increase, particularly for roles with the best benefits and salaries in a difficult economic landscape.

Additionally, business leaders will become more discerning when choosing which candidates to add to their team as hiring budgets diminish. A personal brand will ensure you can access the right roles and demonstrate your value to your employer. It could even be the key to opening the door for promotion opportunities in the future.

The Benefits of Personal Branding Today

With 95% of recruiters now predicting the job market will become more competitive in the years ahead, personal branding has never been more valuable for candidates. A well-crafted personal brand can deliver a host of benefits, including:

Improved differentiation: A strong personal brand highlights your unique values and attributes, positioning you as the ideal person for a role. With your personal brand, you can separate yourself from the competition and increase your ability to access new roles.
Better online visibility: Working on your personal brand on social media platforms like LinkedIn can make you more visible to potential employers. Around 85% of recruiters and H.R. professionals say an employee’s online reputation influences hiring decisions.
Greater trust and credibility: A consistent and authentic personal brand builds credibility for you as an employee. Hiring managers and business leaders are likelier to hire and promote team members with a clear track record of expertise and shared values.
New career opportunities: Enhancing your personal brand and demonstrating thought leadership online and offline opens the door to new opportunities. It can help you expand your network and form relationships with people who guide you towards new positions.
Adaptability: As industries evolve and job opportunities change, your personal brand can act as a testament to your adaptability, continuous focus on growth, and willingness to learn. This can ensure you can apply for new roles in a difficult market.

How to Start Developing Your Personal Brand

The good news for candidates is that developing a strong personal brand doesn’t have to be as complex as it seems. You can even consider working with specialist recruiters in your industry for guidance, building your online presence, and showcasing the right attributes in CVs, cover letters, and online profiles.

Here are some of the key steps involved in building a personal brand:

1. Conduct a Self-Assessment

First, you need a clear understanding of your strengths, positive attributes, and abilities as a professional in the industry.

Take a closer look at your skills and accomplishments in previous years.

Think about the key attributes that set you apart from other competing candidates in your industry, such as a focus on adaptability or a willingness to learn. What do you want to be known for in your sector, and what do you need to work on to improve your value to employers?

2. Define Your Audience

Once you clearly understand your strengths and weaknesses, think about the target audience you’re trying to impress. If you’re hoping to access new promotions within your current role, it’s important to know which values and skills your employer values. If you’re trying to secure a new position, consider what matters most to new employers.

For instance, in 2024, 68% of employers prioritise digital skills, 82% focus on analytical skills, and 57% pay more attention to employee resilience.

Looking at the job descriptions posted by the companies you want to work for or speaking to a recruitment can help you identify which key attributes to highlight in your personal brand.

3. Optimise Your Online Presence

90% of recruiters conduct online research to learn more about potential candidates. Another 70% say they’ve rejected candidates based on the information they found online. Search for your name and examine what information appears.

Is your LinkedIn profile complete and up to date? Does it accurately highlight your experience, skills, and credentials? If you have other social media profiles, what do they say about who you are as a person and employee? You might even consider developing a portfolio or website where you can tell people more about your skills and achievements.

4. Invest in Networking

Developing your network is one of the best ways to enhance your personal brand and ensure its visibility to the right people. Join industry-specific groups on LinkedIn and Facebook, visit forums related to your industry, or work with a recruitment agency to strengthen your connections with new groups and potential employers.

Invest in both online and offline networking whenever possible. This means attending industry events and online webinars, joining professional organisations, and even searching for mentors or peers in your niche.

5. Demonstrate Expertise Consistently

To further draw attention to your personal brand in the workplace, commit some time to creating and distributing thought leadership content. You can create blogs and articles you share through your website or social media pages. You could publish videos on YouTube or even create your podcast.

Whatever content you invest in, ensure you consistently send the same message about your values, abilities, and strengths. Using a consistent style, tone of voice, and messaging across all platforms will enhance your credibility.

6. Be Ready to Evolve and Adapt

While consistency is important for a personal brand, it’s important to understand that your brand and the needs of employers will change over time.

Stay up to date with industry trends so you can draw more focus on the skills and characteristics that will help you appeal to future employers. Ensure you update your online profiles and social media accounts whenever you accomplish something new, highlighting your commitment to constant growth. This will make you more appealing to today’s dynamic employers.

Building a Strong Personal Brand

Effective personal branding has always been crucial to success in the job market. However, as recruitment processes change and employer priorities evolve, ensuring you’re effectively building and showcasing your personal brand is becoming increasingly crucial.

Follow the steps above to create a brand with impact in 2024, and work with your specialist recruitment agency to position that brand in front of the right employers.

At Everpool Recruitment, we’re committed to helping candidates like you stand out in a competitive job market. Get in touch with our team today to assist. Don’t settle for a standard application—let your personal brand speak for you. Your dream job awaits! Call us at 0151 556 2090 or email us here info@everpoolrecruitment.com.

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May 23, 2024