flexible work Archives - Everpool Recruitment

The Office and Commercial workplace is still in flux. The initial scramble to implement remote work policies during the pandemic has diminished, but now there are deeper decisions to make. How do companies balance business needs with an ongoing employee demand for flexibility?

83% of employees worldwide still want hybrid work. They’ve tasted flexibility and autonomy, and they want more. At the same time, companies are worried about maintaining collaboration, productivity, and company culture in the age of hybrid work.

There’s no easy solution.

Finding the right strategy is equally complex worldwide, as candidates continue to prioritise flexibility and work-life balance.

Ultimately, if you want to attract and retain the right talent in 2025, you’ll need to quickly develop your RTO roadmap.

The Current Landscape: Flexibility Everywhere

The Office and Commercial workplace today has changed dramatically. Once, remote and hybrid work was just an emergency response to a complex situation; now, it’s what talented candidates expect.

Of course, hybrid maturity varies worldwide.

In the UK, about 28% of adults follow a hybrid schedule. In the US, more than 50% of employees are hybrid workers. According to the latest Australian Bureau of Statistics data, 37% of Australians worked from home at least once a week throughout 2023, a significant increase from the pre-pandemic level of just 13% of full-time workers.

Adoption is even higher among knowledge-based professionals, with 96% of Australian knowledge-based workers working hybrid or fully remote and 69% of employers now offering hybrid work arrangements.

The main reason for the shift is a change in candidate priorities. Employees don’t just want a wage anymore; they want to work with companies that don’t treat their health, well-being, or personal priorities as an afterthought.

However, while empowering, hybrid models can be complex. Flexibility is liberating for some employees, while others struggle to find a balance between their work and home lives. At the same time, leaders struggle to preserve the benefits of in-person collaboration in a hybrid setting.

The Business Case for the Office Return

On the surface, the demand for hybrid work seems great for businesses. They benefit from happier employees who suffer less burnout and feel more engaged. Plus, many companies have found that hybrid work can reduce operational costs at scale.

However, hybrid work also has challenges.

Although teams embrace technology to help bridge communication gaps, collaboration still thrives in the office. A Stanford University study even found that teams working in physical offices generate 15% more ideas than remote workers.

When Office and Commercial employees share a physical space, interactions are more organic and dynamic. Quick hallway chats turn into game-changing ideas, and a junior employee gains invaluable mentorship by brainstorming with a seasoned professional.

Equity among team members can also improve. Many leaders struggle to give remote workers the attention they offer in-person staff. Proximity bias can be a real problem, particularly for companies with larger teams.

However, it’s not just human connections and company culture that benefit from RTO mandates. Physical spaces cost money. Globally, companies spend billions on real estate, furniture, utilities, and infrastructure annually. These spaces weren’t designed to house people; they were built to enable focus, collaboration, and innovation. Walking away from those investments is difficult, particularly when budgets are tight.

The Talent Perspective: Shifting Priorities

From the perspective of Office and Commercial employees, things that used to be considered perks (flexible hours, remote options, and autonomy) are now crucial. A Guardian global survey found that work-life balance is the most important factor for any employee choosing a role, even ranking higher than salary.

Demand for flexibility is even higher among certain cohorts. Millennials and Generation Z employees crave mental wellbeing, meaning, and freedom in their roles. They want to design professions that work for them, rather than just accepting jobs that pay the bills.

Burnout is rampant, and candidates view companies that offer flexible and remote work options as more willing to actively support their mental health. They’re also more likely to see those companies as innovators in terms of diversity, equity, and inclusion. When companies can hire team members from anywhere, they align teams from numerous different backgrounds and walks of life.

Simply ignoring that employees today choose workplaces that align with their lives (not the other way around) isn’t an option. That’s why so many rigid return-to-office mandates have failed, causing massive turnover, workplace tension, and higher recruitment costs.

Developing Your RTO Strategy: Decision-Making Ideas

Simply asking employees to return to the office full-time won’t work for most Office and Commercial employers.

The truth is, no single model fits every team, role, or person. The companies that get the right results are the ones that don’t just roll out rules. They build flexible frameworks grounded in trust, data, and understanding. Here’s how to start building your strategy.

Ask yourself why it matters before asking people to show up at a desk. What value does the office add for them, not just for the business?

Some types of work thrive in an in-person environment. Employees who need to interact regularly with colleagues or customers, or mentor other staff members, benefit from real-world human connections. But not every task requires a dedicated desk.

Deep-focus work, writing, coding, and data analysis can often be done better from the quiet of home. Define which Office and Commercial roles need an in-office environment, and exactly how frequently team members need to be in the office to get the best results.

Once you’ve gathered the “what” and the “why,” you can start shaping a flexible model that respects both business goals and individual work styles.

Remember, your RTO policies don’t have to be carved in stone; they can evolve with your people and your Office and Commercial business.

RTO Policy Implementation: Ideas for Success

A good return-to-office policy on paper means nothing if it lands flat in practice. Implementation isn’t just about sending out emails and updating your online schedule. Here are some top tips for initiating an RTO mandate that doesn’t drive your top people away.

Start Small with Pilot and Phase-In Approaches

Change in the Office and Commercial workplace is easier to manage when it’s delivered in small doses. Rather than rolling out a full company-wide policy overnight, start with pilot programs. Select a few diverse teams and test various hybrid models.

Remember, different teams may work better with other frameworks. The product team could excel with two in-office days a week, while the marketing team prefers a fully remote setup with regular monthly sync-ups. Track what works, and use that to guide you.

Communicate with Clarity

There’s no such thing as too much communication during times of change. But clarity is everything. Don’t just announce policy changes, tell the story. Share the why and the reasoning behind your decisions. Share the trade-offs, the data, and the goals.

Be transparent about what you know and what you’re still figuring out. This kind of honesty builds trust and can help ensure your Office and Commercial employees feel more “involved” in the process.

Invest in Tools that Support Flexibility

If you’re asking people to work in new ways, you need to give them the tools to do so correctly. This could include smart scheduling platforms, digital calendars, virtual collaboration tools, and desk booking and space management systems.

Experiment with project management tools and cutting-edge communication solutions designed to bring people together in inclusive, immersive video meetings. Ask your team members what kind of technology they need to work more effectively wherever they are, and give your business leaders the resources to track performance metrics for all employees.

Measure What Matters and Keep Evolving

A return-to-office strategy shouldn’t be a one-and-done decision. It should be alive, and adaptive, informed by real results and honest feedback.

Track what really matters:

Are people engaged?
Are teams collaborating better?
Has productivity improved, or dropped?
Are we losing good people because of our policies?

Use surveys, retention data, performance insights, and regular pulse checks. Build a rhythm of reflection. Adjust when needed. The best leaders in 2025 aren’t chasing perfection—they’re staying curious, agile, and open.

The right RTO strategy shouldn’t actually be about “going back”, but about moving forward. The workplace and your employees will continue to change, and there’s no one-size-fits-all answer to keeping both your stakeholders and your teams happy.

The only way to thrive is to experiment. Use data and insights to guide your decisions, and resist the urge to stunt flexibility to avoid complexity.

Recognise that productivity doesn’t always come from presence, and remember that putting your employees’ needs first often pays off more than you’d think.

A massive 83% of employees worldwide say they prefer hybrid work models to traditional workplace schedules, but many businesses are still struggling to make flexible models work for them.

What began as an emergency response to an unprecedented crisis has now solidified into a long-term expectation for Office and Commercial employees worldwide. Professionals have discovered the benefits of flexible schedules – better work-life balance, lower travel costs, and less stress- and they don’t want to go back to the way things were.

Unfortunately for business leaders, offering hybrid work options is easy enough, but ensuring teams stay productive, engaged, and aligned is much harder.

Many Office and Commercial employers are walking a tricky tightrope. On the one hand, employees crave autonomy more than ever, while managers need to maintain collaboration, innovation, and constant performance. Fortunately, there are ways to navigate the challenges of hybrid work effectively. You need to be proactive.

The Current State of Hybrid Work in 2025

Employees and business leaders both agree that work needs to be more flexible. According to Zoom, four out of five executives say the future of work will be hybrid. However, actual adoption of hybrid work policies varies across the globe. In the UK, about 28% of adults are hybrid workers. In the US, 52% of remote-capable employees work in a hybrid environment.

Worldwide, everyone seems to be making the shift, but this transition does come with growing pains. Companies are still struggling with:

In-office vs. remote tension: While some employees thrive in remote settings, others miss the spontaneity of in-person collaboration. Leaders struggle to create policies that don’t feel arbitrary or unevenly applied.
Team cohesion: Distributed teams often feel fragmented, with a noticeable dip in informal bonding and peer learning.
Technology gaps: Not all organisations have closed the digital divide, leaving some employees over-reliant on outdated tools or overwhelmed by disconnected platforms.
Productivity measurement: Many companies still default to activity tracking rather than outcome-based performance, creating inefficiencies and misaligned expectations.

Plus, hybrid expectations vary widely among Office and Commercial employers. Senior leaders sometimes prefer more in-office time to maintain visibility and influence. Gen Z and working parents (millennials) value location and schedule flexibility more. There’s no one-size-fits-all solution that works for everyone.

Why Hybrid Work Matters to Your Talent Strategy

Embracing hybrid work can be challenging, so some Office and Commercial leaders are tempted to avoid changing anything. But ignoring the growing demand for flexibility could be dangerous. The truth is that flexible work solutions deliver:

Competitive Advantages in Recruitment

As Office and Commercial companies fight for scarce talent, hybrid work becomes a major selling point. Studies show that up to half of all graduates in the UK wouldn’t even consider applying for a job that forces them to be in an office five days a week. Offering hybrid work allows companies to appeal to a wider range of candidates. Plus, it can help expand talent pools by attracting talented professionals located further away from a local office.

Enhanced Employee Retention and Engagement

Hybrid work models regularly improve employee satisfaction and loyalty. According to one survey, employees working for a company that supported hybrid work scored 6% higher on engagement levels compared to the UK average. Those required to return to the office full-time scored 7% lower. Additionally, Stanford found resignation levels fell by 33% for companies that shifted from a full-time in-office to a hybrid work model.

Improved Diversity and Inclusion

Hybrid work arrangements are also excellent for promoting inclusivity and diversity in the workplace. A Office and Commercial company with a hybrid strategy can appeal to a wider range of talented professionals and avoid overlooking candidates with specific schedule requirements. Greater diversity and inclusion generally lead to higher profits and creativity, too.

Common Pitfalls in Hybrid Work Implementation

Hybrid work benefits employers and employees alike. The problem is that implementing hybrid strategies isn’t always simple. The most common hurdles Office and Commercial companies deal with include:

Poor Communication

Communication can start to suffer when people rely on digital tools rather than face-to-face interactions. Employees waste time struggling with complex video conferencing tools, miss important messages or emails, and feel left out of the loop, which can cause productivity and engagement levels to fall.

Proximity Bias

It’s much easier for managers to build relationships with and recognise Office and Commercial employees they see daily. Sometimes, this leads to in-office staff getting preferential treatment over their colleagues. One study found that about 96% of executives admit that they notice in-office efforts more than the contributions of remote workers.

Technology Adoption Challenges

Hybrid work is really only possible with technology—cloud-based platforms, productivity apps, and communication tools. However, not everyone feels comfortable using these tools straight away. A lack of training and integration can mean that tools aren’t used properly, and efficiency begins to wane. User-friendly platforms are a must.

Management Resistance and Traditional Mindsets

As evidenced by countless companies implementing “Return to Office” mandates in recent years, not everyone is comfortable with the idea of hybrid work. Some managers and stakeholders simply don’t believe employees can be productive outside of the office. Others struggle to measure productivity and performance without resorting to tracking things like “hours in the office”.

Corporate Culture Dilution

Preserving a cohesive and supportive company culture can be difficult for a company embracing hybrid work. Some employees can feel disconnected from business values and goals, which leads to a breakdown in collaboration and problems with morale. Business leaders need to make a clear effort to keep everyone involved in the company culture.

Five Strategies to Make Hybrid Work Productive

Demand for hybrid work in the Office and Commercial space isn’t going to disappear. But there are ways to tackle the most common challenges that affect businesses and their teams.

Here are some of the most valuable strategies you can try.

1. Switch to Outcome-Based Performance Frameworks

The number of hours an employee spends at a specific desk doesn’t really matter to your Office and Commercial company’s overall success. The outcomes they achieve, whether they’re working in an office or from home, are what really count.

Rethink how you track and measure performance. Focus on how productive team members are, how often they innovate, and how regularly they contribute to real business goals. Look at what they’re accomplishing rather than logging their locations and time spent.

2. Design Intentional Collaboration Strategies

Collaboration is crucial in any Office and Commercial workplace, but it doesn’t happen spontaneously in a hybrid environment, at least not as often. Business leaders need to focus on intentionally bringing teams together. Establish schedules for how frequently teams should meet in group meetings, video conferencing sessions, or in-person meetings.

Schedule regular check-ins between managers and people who regularly work remotely. Make sure hybrid workers know which tools to use for different types of collaboration. For instance, they might work on documents in real time on Google Workspace or chat with colleagues via Slack.

3. Integrate Seamless Technology Solutions

Technology is the glue connecting hybrid teams, but everything falls apart if staff members don’t know how to use it. The ideal tools for your teams will be the ones that feel natural and intuitive. Look for platforms that integrate communication, project management, document sharing, and more into a single pane of glass—a new “digital workplace.”

Ensure staff members know how these tools work with training sessions and workshops, and ensure they have someone to contact whenever they face technical issues.

4. Provide Management Training for Hybrid Leadership

Keeping hybrid teams motivated and aligned requires different leadership skills. Managers and supervisors need to know how to share feedback regularly with out-of-office workers, and how to foster inclusivity and cohesion between different groups.

Upgrade your training resources, focusing on skills that will benefit hybrid teams, such as digital communication, emotional intelligence, and adaptability. Listen to the feedback given by hybrid employees about their management preferences.

5. Reinforce Company Culture Across Distributed Teams

Your Office and Commercial company culture shouldn’t disappear when schedules are more flexible. You’ll need to proactively reinforce your values, share your vision, and highlight your mission to everyone. Host virtual events, create recognition programs, and keep communication constant and transparent.

Find ways to strengthen relationships between all kinds of employees with virtual team-building sessions, social interactions, and even gamified experiences. Ensure everyone feels like they belong to the same cohesive family.

How to Attract Top Talent with Your Hybrid Model

Once you’ve ironed out the perfect approach to managing your hybrid team, the next step is using your model to attract new Office and Commercial talent. Be intentional with how you highlight your approach to flexible and hybrid working by:

Showcasing Flexibility in Employer Branding: Highlight your hybrid approach on your careers page, social media platforms, and in employee testimonials. Showing flexibility is one of your values, not just something you’re experimenting with.
Update Job Descriptions: Be clear and transparent in job descriptions. Vague references to “flexibility” are confusing. Clearly outline how your hybrid policy works, and whether you’re willing to negotiate on schedules.
Showcase Success in Interviews: Use interviews as a platform to demonstrate how hybrid work operates in practice. Share stories of team collaboration, remote onboarding wins, and how employees thrive in your model.
Optimise Onboarding: Make sure your onboarding process is structured to support people working outside of the office. Set up remote orientation videos, guides for technology configuration, and digital learning resources.
Use Feedback to Refine: Don’t just assume you’re grabbing the right attention with your efforts. Use post-survey interviews and candidate reviews to constantly improve your approach.

Make Hybrid Work Your Competitive Advantage

Hybrid work models aren’t experiments anymore; they’re quickly becoming the new operating system for modern workforces. Success, however, depends on more than just embracing flexibility. You need to design your hybrid model to work for you.

If you take a proactive approach now, reworking your approach to everything from recruitment to employee management, you’ll set yourself up for success in the years ahead. The future of the Office and Commercial industry will depend on adaptability and the ability to balance freedom and autonomy with accountability and consistency.

Struggling to build your hybrid team? Let’s talk about how your hybrid model can attract top talent, reduce friction, and drive better business results.

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