Fabulous opportunity for a commercially driven Digital Marketing Manager to join a fast-paced and growing retail & e-commerce business based in Cardiff (office based). Reporting to the Head of E-Commerce, you will take full ownership of performance marketing strategy, driving scalable and profitable growth across all digital acquisition channels.
This is a key role within the business, combining strategic planning with hands-on execution, data analysis, and team leadership to maximise ROI and customer acquisition.
Ideally you will be from a from a B2C, retail, hospitality commercial sale background
Key Responsibilities
- Own and deliver the overall performance marketing strategy across SEO, PPC, Paid Social, Affiliates, Display, Retargeting, and App campaigns
- Build and manage robust forecasts against key KPIs, tracking performance and reporting weekly
- Manage a multi-million-pound digital marketing budget, ensuring strong ROI and efficiency
- Lead and optimise campaigns across platforms including Google Ads, Meta, TikTok, Pinterest, and Apple Search Ads
- Manage and collaborate with multiple digital agencies, ensuring delivery against KPIs and deadlines
- Develop and execute a structured testing roadmap, including A/B testing and CRO initiatives
- Work closely with SEO partners to monitor rankings and drive ongoing optimisation strategies
- Own email and SMS marketing performance, including segmentation, automation, and personalisation
- Partner with the loyalty team to develop customer journeys (welcome, reactivation, post-purchase)
- Align digital activity with wider marketing, trading, and product plans, identifying opportunities for growth
- Support brand campaigns across the full marketing funnel
- Lead and develop junior team members, fostering a high-performance culture
- Contribute to wider e-commerce strategy and support overall online trading performance
About You
- Proven experience in a Digital/Performance Marketing role, ideally within retail or e-commerce
- Strong understanding of digital channels including SEO, PPC, Paid Social, Affiliates, and Display
- Experience managing significant budgets (7-figure+) and delivering measurable ROI
- Confident in agency management and stakeholder engagement
- Strong analytical skills with experience using tools such as Google Analytics
- Knowledge of attribution models, CRO, and A/B testing
- Experience with email/CRM platforms (e.g. Klaviyo, Mailchimp)
- Familiarity with CMS platforms (e.g. WordPress) and basic HTML knowledge
- Highly organised, detail-oriented, and able to manage multiple priorities
- Strong communication skills and a collaborative approach
Desirable:
- Experience within fashion or retail
- Knowledge of Salesforce or similar CRM systems
- Experience with app platforms (Apple App Store / Google Play)
- Understanding of GDPR and website security best practices
Why Join?
- Be part of a growing and ambitious e-commerce team
- Opportunity to shape and own digital marketing strategy
- Work in a collaborative, supportive environment
- Real scope to drive impact and career progression