We are seeking an experienced Loyalty & CRM Marketing Manager for a market leading company in Cardiff. This role is to develop, launch and drive the day-to-day operations of the new Loyalty Programme. This role would suit someone who has a good understanding of loyalty schemes, customer behaviour, and a proven track record of managing a large-scale project.
Key Responsibilities & Objectives for the role:
Drive Profitable Sales Growth through our Loyalty Scheme
- Drive customer acquisition through all channels (website, social, in-store etc.)
- Create & maintain a Loyalty Scheme activity plan that drives additional revenue.
- Analyse performance, customer data, and market trends to drive decisions and optimize revenue generating activity.
- Review ROI on all activity and provide regular stakeholder performance reports.
Great Experience for Our Customers
- Use insight and feedback to continuously enhance the customer journey by identifying opportunities to improve engagement, retention and satisfaction through the loyalty programme.
- Manage rewards to ensure they align with customer expectations and values.
Communication
- Create and maintain a clear communication plan.
- Respond to feedback, work cross functionally to highlight, agree & embed process improvements.
- Continually challenge ways of working by gathering feedback from competitors, customer groups and retail team
Technical/Compliance Support
- Deal with administrative tasks such as payments, data security and data governance.
- Ensure all campaigns are legally compliant and on brand. Ensure the confidentiality, integrity and availability of information being held, accessed or processed.
- Monitor the health of the customer database to ensure the data being used across the business is accurate.
Key experiences:
- Strong understanding of consumer behaviour and loyalty programme best practices
- Good stakeholder management and communication skills
- Enjoy working within a fast-paced, ever-changing environment.
- Previous B2C or online / Ecommerce experience desirable
Specialist skills and experience:
- Experience with customer relationship management (CRM) systems & loyalty platforms
- Excellent writing, editing and proofreading skills.
- Good interpersonal and relationship-building skills to work with all other departments.
- Confidence to influence and collaborate with senior leaders.
- Strong analytical skills with the ability to interpret complex data and translate it into actionable strategies.
- Excellent project management skills with a track record of managing multiple initiatives simultaneously.
Send your CV now to hear more.